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McIntire School of Commerce

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Catalog of Courses for Commerce General Business

CGBM 2110
Accounting for Business Offered Spring 2026

This course focuses on the basics of financial reporting, to include key vocabulary & concepts, emphasis on understanding direct impact of recording transactions on financial statements. Students will gain an understanding of how to read, interpret, & analyze the balance sheet, income statement, & statement of cash flows. Students will also be introduced to managerial decision making (fixed vs. variable costs).

CGBM 2210
Digital Skills for Workplace Offered Spring 2026

This course helps students develop digital skills for the modern workplace. Through a combination of lecture, discussion, and hands-on instruction, students will learn about foundational and emerging information technologies, organizational value of information technology, management of organizational data and processes, data-driven decision making, business intelligence and analytics, ethical and social issues related to information technology.

CGBM 2310
Principles of Marketing Offered Spring 2026

This is an introductory course focusing on the "4Ps of marketing" from a marketing strategy perspective. It will encompass decisions regarding Product, Price, Promotion, and Place such that a firm's offerings meet a specific consumer need, demand, or want. This includes a strong consideration of consumer psychology and consumer behavior. This course will address the key questions a marketer must consider for its offerings to be successful.

CGBM 2710
Making Financial Decisions Offered Spring 2026

In this course, students will learn the fundamental building blocks of valuing streams of cash flows whether from a financial asset or investment project. Topics to be covered may include the time value of money, discounting, compounding, investment rules including estimating the net present value of a project, and the basics of capital budgeting.