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McIntire School of Commerce

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Catalog of Courses for Commerce

COMM 4252
Open Source Innovation

We will study the role of open source innovation through case studies and discussions that examine the potential of open source innovations to address long-standing societal problems, increase resilience to climate change impact, and foster new economic models. Students will leverage open source in team projects and work closely with identified organizations to gain experience in the application of open source innovation.

Course was offered:  Spring 2025
COMM 4624
Adv. Strat. & Implementation

This course provides students with frameworks and skills to successfully implement successful strategies (e.g., set goals, create initiatives, measure performance, allocate resources). Students will explore common challenges that derail strategy and learn how to design systems and structures that support the organization¿s objectives. The second half of the semester will feature seminars and guest speakers addressing advanced topics in Strategic Management.

Course was offered:  Spring 2025

COMM 1100
Understand-World of Business

A business course open to all non-commerce majors. Not appropriate for students who have taken COMM 1800. This course introduces the "language of business," knowledge & skills in the areas of strategy, finance, accounting, & marketing. Ideal for students who wish to complement their coursework in other majors. We will use lecture & current events to develop critical thinking, problem solving, & analytical skills to address emergent business issues.

COMM 1800
Making Business Work Offered Spring 2026

The primary objective of this course is to provide a foundational overview of business, including the themes of the history of business, business and society, and innovation. The course will enable students to gage interest in business and prepare students for business-related education, jobs, and careers. THIS COURSE IS A PREREQUISITE FOR THE MCINTIRE SCHOOL OF COMMERCE.

COMM 2000
Busn Skills-Todays Workplace Offered Spring 2026

COMM 2000 is a one-credit CR/NC course for students considering a major in Commerce. The course provides an interactive learning environment, which simulates upper level commerce classes while also providing students with content and skills necessary for success in today's global business environment. A variety of presenters deliver weekly interactive and instructional sessions using case analysis, group work, and projects.

COMM 2001
Found. of Financial Accounting

This course introduces financial accounting, the role of accounting, and how economic transactions are identified and recorded in an accounting system. It covers the construction and analysis of basic financial statements and the accounting system's function in measuring, classifying, and reporting economic data. Students learn about financial statements, raising capital, business investments, accounting for inventory, and accounts receivable.

Course was offered:  Fall 2025
COMM 2002
Foundations of Finance Offered Spring 2026

This course introduces students to essential foundational concepts in financial economics. Students learn to value simple streams of future cash flows and apply this skill to more complicated settings, including valuing marketed securities like stocks and bonds, valuing projects within firms, and valuing firms as a whole. Along the way, they are introduced to the concepts of arbitrage absence and market efficiency and their impact on valuation.

Course was offered:  Spring 2026 · Fall 2025
COMM 2003
Found. of Information Systems Offered Spring 2026

This course examines the critical role of information systems in modern organizations. It covers fundamental concepts (hardware, software, data, processes, and people) and explains how information systems generate organizational value. Through case discussions and hands-on practice with tools and frameworks, students gain a foundational understanding of information systems and their fit within broader organizational systems.

Course was offered:  Spring 2026 · Fall 2025
COMM 2004
QA for Bus. Decision-Making Offered Spring 2026

This course introduces fundamental statistical concepts and techniques used in business, including basic descriptive statistics, hypothesis testing, correlation, simple regression, ANOVA, time series analysis, multiple regression, categorical variable analyses, and data visualization. Students will learn to collect, analyze, and interpret data to make informed business decisions using R Studio and EXCEL Megastat.

Course was offered:  Spring 2026
COMM 2005
Found. of Management Comm. Offered Spring 2026

Through lectures, practice, and exercises, students master three channels of business communication: written memo, oral briefing, and visually supported persuasive argument. They practice and are assessed on giving and receiving quality feedback on their own and peers' written, oral, and non-verbal delivery skills. Activities include individual and group written and spoken tasks, emphasizing content, credibility, and persuasive power.

Course was offered:  Spring 2026
COMM 2006
Found.of Mngrl Decision-Making Offered Spring 2026

This course teaches how human and social cognition impacts decisions in individuals, groups, and organizations. It provides memorable frameworks to guide decision-making in individual and social settings and accommodates various negotiation and conflict resolution styles. The course uses lectures, interactive cases, case preparation, and self-reflection.

Course was offered:  Spring 2026
COMM 2010
Intro to Financial Accounting

The initial focus is on how economic events are measured, classified and recorded, then students explore accounting issues for key business operating areas. Financial statements are studied to understand their content and uses. Course is delivered in an online format with no scheduled class meetings; students engage with all course content online. Faculty and teaching assistant support is provided via face-to-face and online interactions.

COMM 2020
Intro Management Accounting

A continuation of COMM 2010 that examines accounting's problem-solving contributions to management. Emphasizes planning, control, performance measurement, cost behavior, ethics, and information for special decisions. Prerequisite: COMM 2010.

COMM 2559
New Course: COMM

This course provides the opportunity to offer new topics in the subject of Commerce.

COMM 2600
Leadership Across Disciplines Offered Spring 2026

The purpose of this course is to develop your understanding of the keys to effective leadership across various contexts. The course will facilitate your learning by relating course content to real world situations and will include a number of guest speakers. Topics include leadership skills, values based leadership, building credibility, leader-follower relationships, managing groups, leading change, and the dark side of leadership.

COMM 2610
StartUp

Startup is a fourteen week course-plus-experience designed to provide students with not only the basic tools and vocabulary of new ventures, but also a sense of what it feels like to start, fund, and manage such ventures. The course, by was of in-class case discussions and mentored group projects, introduces students to a broad range of issues faced by founders and funders of both for-profit and non-profit ventures.

Course was offered:  Fall 2015 · Spring 2015
COMM 2700
Foundations of RE Finance Offered Spring 2026

This course provides the fundamental concepts in finance that are required for further finance courses in the real estate minor. It introduces students to foundational concepts and attendant empirical analytical techniques in finance, including valuation, capital structure, and theories of the firm. Drawing on cases and examples from real estate and other asset classes, the course exposes students to the diversity of markets in which individuals and firms interact. This is the pre-requisite course for application to the Real Estate Minor.

COMM 2730
Personal Finance Offered Spring 2026

An introduction to personal finance, focusing on financial decision-making and financial wellbeing. Students will develop the knowledge and skills to analyze common financial situations and develop a financial plan. Topics include short-, intermediate-, and long-term planning; budgeting; taxes; credit; debt; insurance; stocks, bonds, and mutual funds; diversification; 401(k)s, IRAs, and HSAs. Prerequisite: Non-Commerce students, 4th Year.

COMM 3010
Strategy and Systems

Provides an overview of a business from both a strategic process perspective and as a system and introduces a broad conceptual framework. The remaining ICE sessions provide more specific concepts and techniques. A current business, as well as cases and lecture, is used to develop the framework. Topics include the transformation of business, the role of the general manager, systems thinking and process management, strategic thinking and information systems, global strategy and culture, organizational architecture, information architecture, and the value chain. Prerequisite: Third-year Commerce standing.

COMM 3020
Behavior Issues in Mktg & Mgmt

Studies the interaction of human behaviors both within the organization and within the business environment. Discusses personal effectiveness and interpersonal skills and introduces the marketing management process. Topics include individual differences, leadership, conflict resolution, group decision making, creating high-performance teams, globalization of markets and measuring markets, consumer markets and consumer behavior, developing communication strategies, organizational markets, organization buying behaviors, market segmentation, management of products and services, the use of the Internet and other promotion tools, and marketing decision systems. Prerequisite: Third-year Commerce standing.

COMM 3030
Quantitative & Finan Analysis

Covers basic analytical tools used in marketing and finance. Introduces a disciplined problem-solving process to structure, analyze, and solve business problems that is used extensively in case discussions. Topics include marketing research; exploratory data analysis, financial statement analysis, basic stock and bond valuation, pro forma statement analysis, cash budgeting, capital budgeting, regression analysis, and analyzing risk and return. Excel is used extensively throughout this session. Prerequisite: Third-year Commerce standing.

COMM 3040
Strategic Value Creation Offered Spring 2026

Provides an overview of corporate & global strategy, introducing frameworks for valuing companies, assessing the impact of strategic initiatives on firm value, & understanding corporate communication strategies & techniques. Topics include corporate governance, diversification, mergers & acquisitions, alliances, international market entries, DCF & relative valuation methods, corporate reputation management, investor & media relations.

COMM 3050
Strategies in Emerging Markets Offered Spring 2026

This course provides an overview of key quantitative and qualitative tools necessary for making effective individual- and team-based decisions. It includes a variety of topics that each emphasize three themes central to managerial decision making: (1) Data Management and Data Visualization, (2) Quantitative Analysis, and (3) Perception and Judgment. .

COMM 3060
Quantitative Analysis II

This course equips students to test hypotheses & make inferences, build models to explain & forecast performance, & assess predictions under alternative scenarios. The interacting impacts of economic shifts, managerial changes, & global shocks are incorporated using nonlinear models that allow diminishing or increasing marginal responses. Cases enable students to apply modeling skills to diverse scenarios. Prerequisite: Third-year Commerce standing.

Course was offered:  Spring 2016 · Spring 2015 · Spring 2014
COMM 3110
Intermediate Accounting I

Intensive study of the generally accepted accounting principles for asset valuation, income measurement, and financial statement presentation for business organizations, and of the processes through which these principles evolve. Focuses on important areas in financial accounting, including accounting for leases, pensions, and income taxes. Prerequisite: COMM 2020 or instructor permission.

COMM 3120
Intermediate Accounting II Offered Spring 2026

Continuation of COMM 3110, with emphasis on accounting for the equities of a firm's investors and creditors. Continues to focus on financial accounting issues including financial instruments, asset impairment and long-term debt.

COMM 3200

This course will provide knowledge of product management in combination with project management skills, both of which are necessary for the management of the digital product innovation process end-to-end. Course consists of seminars on roles of the product & project manager, managing innovation, selecting projects, stakeholder mgmt, team mgmt, schedule & time mgmt, risk mgmt, & on leading changes. Workshops on digital innovation, agile & waterfall methods.

COMM 3220
DB Mgmt Sys & Bus Intellignce Offered Spring 2026

Provides an introduction to the management of database systems and how business intelligence can be used for competitive advantage. The course uses an applied, problem-based approach to teach students the fundamentals of relational systems including data models, database architectures, database manipulations (e.g., SQL), and BI tools. 

COMM 3230
Managing Innovation Offered Spring 2026

Explores product, service, business model, and process innovation in existing companies with a focus on preparing students to participate in, lead, and advise innovation teams to increase the likelihood of a desired corporate outcome. Course format includes case studies, projects, and the most recent academic thinking on topics like organizational design, ethics in innovation, resources allocation, culture development, & "managing clever people."

COMM 3330
Mkt Research & Analytic Tech Offered Spring 2026

The basic objective of this course is to develop a general understanding of research methodology as a prerequisite to the intelligent use of research results in marketing management. Thus, the course is designed to provide an introductory background that enables the student to evaluate the potential value of proposed research and to assess the relevance, reliability, and validity of existing research. This research-evaluation ability requires knowledge of the language and techniques of marketing research, including research designs, data collection instruments, sample designs, and varieties of data analysis. Prerequisite: Second-semester, third-year Commerce standing or permission of instructor.

COMM 3410
Commercial Law I Offered Spring 2026

Introduces the American legal system, emphasizing contracts, torts, agency, corporations, and partnerships. May be taken prior to enrollment in the McIntire School.

COMM 3420
Commercial Law II Offered Spring 2026

Further introduces the American legal system, emphasizing debtor-creditor law, bankruptcy, product liability, and sale of goods, property, and commercial paper.

COMM 3500
Integrated Core Experience-ICE

Placeholder for fall core courses. COMM 3010 (4 cr.) provides an overview of a business from strategic process perspective and as a system. COMM 3020 (4 cr.) studies the interaction of human behaviors, within the organization and the business environment. COMM 3030 (4 cr.) covers basic analytical tools used in marketing and finance, and introduces a disciplined problem-solving process to structure, analyze, and solve business problems.

Course was offered:  Fall 2025 · Fall 2024
COMM 3559
New Course: COMM Offered Spring 2026

New Course in Commerce

COMM 3570
Topics in Finance

A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions, or investment management.

Course was offered:  Summer 2025 · Fall 2024
COMM 3600
Prin & Prac in Arts Administrn

Principles and Practice in Arts Administration

COMM 3610
Learning to Lead

Learning to Lead

COMM 3700
Markets and Investing

Students in this course will acquire a working knowledge about markets and investing that any educated person should have in order to be a good citizen. The course is an introduction to what financial markets are and how they function, all within a broader social context. While the course will deal concretely with topics in economics, statistics, psychology and finance, no prior knowledge of any of those topics is required.

Course was offered:  Fall 2022 · Spring 2022 · Fall 2021
COMM 3720
Intermediate Corporate Finance Offered Spring 2026

A rigorous introduction to the full field of finance. Students should gain an appreciation of the role of financial markets and institutions in our economy as well as an introduction to the responsibilities, concerns, and methods of analysis employed by corporate financial managers. We focus on the two fundamental aspects of financial decision-making: time value and risk (modern portfolio theory, the capital asset pricing model, and alternatives). The concepts of time value and risk are used to value the two basic financial assets, bonds and stocks, as well as real assets, investment projects, and companies. In addition, the course introduces derivative securities (options, futures) and discusses their application in a wide variety of settings (real options, contingent claims valuation of equity). The course also covers the theory and practice of capital structure decisions (Modigliani and Miller, taxes, bankruptcy costs, asymmetric information, agency) and dividend decisions. The course will include a thorough discussion of market efficiency and an introduction to the field of behavioral finance. A unifying theme of the course is how no-arbitrage conditions and the law of one price can be used to value most financial assets. The emphasis in this course (both in and out of class) will be on problem solving. Prerequisite: COMM 3010, 3020, and 3030.

COMM 3721
Quantitative Finance

Half the course is focused on fundamental programming concepts using Visual Basic (VBA) applied to financial models. The other half of the course covers option basics, pricing using both the Black-Scholes and binomial models, basic linear algebra concepts (matrices, inversion, solving systems of linear equations), derivative valuation using state prices and risk-neutral probabilities.

COMM 3790
Venture Capital & Emergng Firm

The course provides an overview of venture capital and it's role/importance in financing early-stage companies. Students will utilize case studies, real world exercises, readings and outside speakers to gain both a macro (i.e., industry level) and a micro (i.e., professional practice) view into how venture capitalists search for, invest in, advise, and help scale 'the next big thing.'

COMM 3810
Business Ethics

Examines major moral issues in contemporary business through the study and application of foundational concepts from philosophical ethics. Emphasizes directed discussion of case studies and readings from business and non-business literature.

COMM 3845
Foundations Intl Business

An introduction to the field of international business through an examination of the practice and theory of international business, focusing on managerial, operational, strategic, ethical, and environmental factors. The student develops an understanding of global trade theory and the various forms of global and regional economic integration; examines the major functions of managing an international business; becomes familiar with the instruments, procedures, and processes of international business; ascertains the modes of international market entry and foreign direct investment; generates an appreciation of the importance of culture on international business; and evaluates ethical issues in international business. Prerequisite: Non-Commerce students.

COMM 3880
Global Sustainability

This interdisciplinary course will explore the complex choices in environmental policy and management by examining and integrating three relevant perspectives: environmental science, ethics and economics. Environmental science provides a basic understanding of the impacts of human activities on the environment. Economic analysis focuses on the relevant benefits and costs. Ethics addresses the conflicts of values involved in decisions about the environment. The balancing of environmental and economic costs and benefits, coupled with human beliefs about what is 'right' or 'wrong,' is at the heart of the environmental decision-making process. The process is complex because it involves a diverse set of stakeholders with differing perspectives and objectives. A case study approach will be used to examine the wide range of scientific, historical, cultural, ethical and legal dimensions of environmental issues.

COMM 4150
Intro Auditing Offered Spring 2026

Includes the planning, processes (gathering evidence) & judgments required to render an opinion on an entity's internal controls and financial statements. Deals with evidence theory, risk identification & professional judgment. Audit methodology is examined through a study of auditing standards & the concepts & procedures developed to implement those standards. Other topics include data analytics, auditor independence,materiality & audit reports.

COMM 4193
GCI: Topics in Intl Accounting

The role of accounting in international contexts will be explored, with the objective to help students become familiar with regulatory, cultural and business environment issues that affect and are affected by accounting and the accounting profession.Specific topics will vary from semester to semester, but the course will likely include an international travel component and interactions with many international parties.

Course was offered:  Spring 2014
COMM 4210
Managerial View of AI Offered Spring 2026

This course aims to provide students with a practical, managerial perspective on Artificial Intelligence. It covers key factors for the successful development, deployment, and management of generative AI, machine learning, and algorithmic approaches to automated decision-making. Students will better understand the societal impacts of AI and approaches to balance AI risks and benefits in organizations.

Course was offered:  Spring 2026 · Spring 2025
COMM 4211
The Ethics of AI

This course introduces students to various emerging AI applications across societal, governmental, organizational, and personal sectors. We assess these uses through ethical and justice perspectives and AI ethical frameworks, evaluating their implications for individuals, organizations, and society. Students will develop policy recommendations for governments and organizations to advance the common good and mitigate potential harms of AI.

Course was offered:  Fall 2025
COMM 4221
Data Exp. & Visualization w/ R Offered Spring 2026

This course covers the fundamentals of data wrangling, exploration, and visualization for business decision making. In this course, we will learn techniques that will allow us to clearly, efficiently, and effectively communicate information and analyses through visual representations.

Course was offered:  Spring 2026 · Spring 2025
COMM 4230
Info Technology in Finance Offered Spring 2026

Comm 4230 covers practical uses of information technology in financial settings. You will learn by doing: you will develop technologies that manage an online portfolio of stock and options, and will design and code financial strategies to compete in the yearly McIntire Hedge Tournament. Through these activities you will gain a hands-on understanding of SQL, advanced Excel, and VBA/macros. More at http://webs.comm.virginia.edu/Grazioli/Comm4230.

COMM 4240
Electronic Commerce

This course provides an overview of the concepts, technologies, and tools necessary for designing and implementing information systems that support electronic commerce and online analytics initiatives; including web development, web and social media analytics, online marketing tactics, Internet fraud detection, online security, and emerging Web 2.0 technologies. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4250
Digital Innovation

Digital innovation is transforming business. This course covers a portfolio of the most important and current emerging technologies: AI, machine learning, platforms, blockchain, design thinking, drones, internet of things, cloud, and more. We discuss contemporary case studies and learn practical tools for analyzing digital innovation that will help you succeed at your next job or internship. More on http://webs.comm.virginia.edu/Grazioli/.

COMM 4251
Inventing the Future

Tech's Role in Business and Society. Students will focus on current topics in the fast-growing technology industry including tech business models, Silicon Valley and global industry culture, and public policy. Sessions are discussion-driven, include engagement with executives, and emphasize how future leaders in the tech industry can be a catalyst for change.

COMM 4252
Open Source Innovation Offered Spring 2026

We will study the role of open source innovation through case studies and discussions that examine the potential of open source innovations to address long-standing societal problems, increase resilience to climate change impact, and foster new economic models. Students will leverage open source in team projects and work closely with identified organizations to gain experience in the application of open source innovation.

Course was offered:  Spring 2026
COMM 4260
Business Analytics

Business analytics leverages the vast data resources available today to identify trends and patterns that are critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to practically apply analytics to real-world business decisions. Prerequisite: 4th Year Commerce Student or Instructor Permission

COMM 4261
Big Data

This course provides an overview of the characteristics of big data and introduces state-of-the-art NoSQL technologies for managing operational and analytical data. Students will learn techniques (e.g., Hadoop, columnar database, and python) for big data management, and design data architectures for big data-enabled applications, including search engines, recommender systems, and artificial intelligence.

COMM 4262
Business System Dynamics

Managers and consultants often must diagnose complex business problems using a range of critical thinking skills to understand how an organizations performance is related to structural choices and operating conditions. Business Systems Dynamics introduces students to simulation analysis, a powerful tool for building and testing models of organizations and their interactions with customers, competitors, and suppliers.

Course was offered:  Spring 2016
COMM 4263
Intro to Cybersecurity

This course provides a manager's view of cybersecurity and privacy that contains an overview of methods for managing and mitigating cybersecurity risk in organizations. Further, this course includes an emphasis on applying analytics to understand cybersecurity threats. The course will also explore the role of privacy in society.

COMM 4310
Global Marketing

Examines the concept of global marketing and the institutions, literature, managerial processes, models and/or frameworks, strategies, tactics, and theories related to marketing in the global arena. The impact of international economics, culture, and nationalistic governmental policies, global and regional trade alliances, and other multilateral entities on trade patterns and marketing decision-making in global firms are considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4311
Mfg. in the Global Economy

This course provides an understanding of the advanced manufacturing sector, the role of innovation in the economy and compares national industrial policy systems. The prevalence of complex product systems such as aircraft at the technological frontier will be explored. At the firm level case studies which will consider the globalization strategies of companies from the U.S., Brazil, Germany, and China. Prerequisite: 4th Year Commerce

COMM 4320
Entertainment Marketing

This course is designed to offer students important perspectives of Marketing Management for Entertainment Services. Entertainment services, encompassing motion pictures, television, broadcasting, publishing, music, sports, tourism, Internet, gaming, performing arts, and theme parks, are rapidly growing and taking a center stage in today's service-driven economy. As the leading U.S. export category, they generate $500 billion worldwide. Entertainment services share several unique features, such as highly uncertain demand, short lifecycles, experiential nature, and sequential distribution. These features require in-depth understanding of the unique challenges and opportunities in managing their new product introductions, pricing, media planning and promotion, and distribution. This course will merge real-world knowledge of how various entertainment services operate, conceptual framework of marketing strategies, and hands-on analytical tools that aid practical decision making. The course is suitable for students who intend to pursue a career in the media, entertainment, or more generally, service industries; and for those who simply wish to gain a better understanding of marketing management for entertainment service industries in general.

COMM 4330
Negotiating for Value

Introduces students to the subject of negotiation by exposing them to various activities of negotiations such as: general tactics, preparation, promoting relationships, managing tension, creating and claiming value, and closing a negotiation. Case studies, supplemented by readings, will be used liberally and role-play from time to time will be used to demonstrate actual negotiating situations, simple, complex, and spontaneous.

COMM 4350
Cust Analytics & Brand Strat Offered Spring 2026

This is a research oriented class that examines how firms can leverage customer analytics to successfully create, manage, and grow brands. The class provides marketing managers and operational business leaders with the analytical tools to develop and operationally execute brand strategies that enhance customer engagement and loyalty. Prerequisite: 4th Year Commerce

COMM 4351
Mktg Analytics for Big Data

This course will (1) introduce a variety of big marketing data, such as social network, text, image, voice, video, and location data; (2) introduce contemporary analytic tools, such as network analysis, natural language processing, and neural networks, to analyze these data; and (3) develop strategic insights and prepare students for coveted analytics careers. Some Python knowledge is preferred.

COMM 4370
SMM Strategy & Analytics Offered Spring 2026

This course examines how firms can integrate social media into their digital marketing strategy. We will focus on understanding the current social media landscape, building social media mktg strategies, & measuring their effectiveness using appropriate metrics. Students will conduct social media mktg projects to understand how to leverage social interactions that take place between companies and customers to create and/or enhance value.

COMM 4371
Promotional Aspects of Mktg Offered Spring 2026

This course introduces students to the field of advertising and promotions and the role these play in the overall marketing program of an organization. The course covers the strategic aspects of marketing communications and the executional tactics used to carry out such strategic initiatives. Students work with a real client on a case study provided by the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC).

COMM 4372
Mktg. Communications Campaigns

This course exposes students to the best practics of an Integrated Marketing Communications (IMC) campaign and has them create their own campaign for the National Student Advertising Competition's (NSAC) national client. Students are also exposed to the strategic media planning process which is an important part of any IMC plan.

COMM 4373
SBC&C - Media Lab

This course introduces students to the software used by creative personnel within an advertising agency, such as Adobe Photoshop, InDesign, and Illustrator, to name a few.

COMM 4374
Mktg. Comm. Campaigns - Lab

This course focuses on the techniques and database used by media agencies to develop a media plan in a rapidly changing and increasingly digital media landscape. The course also builds upon and utilizes the software skills learned in Comm 4373.

COMM 4380
Consumer Behav & Mktg Strategy Offered Spring 2026

This course focuses on how consumers meet needs through the evaluation, acquisition, and use of goods and services. Covers major influences on the consumption process, including psychological, situational, and socio-cultural factors. Specific topics include perception, attitudes, values, consumer decision-making, and customer satisfaction, among others. The marketing implications of understanding the consumer are emphasized, but social factors are also considered. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4381
Dev/Manage Innovative Products

Developing innovative products is the lifeblood of the firm, yet many product introductions fail due to improper design, unrealistic expectations or a failure to understand the consumer. This course will dissect the new product development process, including creative ideation, concept testing, prototyping, and entry strategies. Concepts such as open source innovation, disruptive technologies, and the diffusion of innovations are also considered.

Course was offered:  Spring 2020 · Spring 2019
COMM 4394
Market Insights in China- Pt.1

A Global Commerce Immersion course that blends relevant classroom discussions, executive presentations, and company visits to explore business, economics, culture, and context in China.

Course was offered:  Spring 2015 · Spring 2014
COMM 4450
Federal Taxation

Analyzes the federal income tax law and its application to business, investment, and personal transactions. Prerequisite: COMM 2020 or Instructor Permission.

COMM 4520
Topics in IT

Presents the opportunity to examine new and emerging IT topics or study a particular IT related area in greater depth than is covered in other courses. Prerequisite: 4th Year Commerce or instructor permission

COMM 4522

Topics in business analytics leverages the vast data resources available today to identify trends and patterns critical to enhancing business performance. This course introduces students to contemporary business analytics methods, including predictive and descriptive analytics techniques, and demonstrates how to apply analytics to real-world business decisions.

COMM 4529
GCI: Topics in IT

Global Commerce courses that count in the Information Technology concentration.

COMM 4535
Topics in Marketing

Courses taught in the Marketing area. Prerequisite: 4th Year Commerce

COMM 4539
GCI: Topics in Marketing

Global Commerce courses that count in the Marketing concentration.

COMM 4560
Topics in Management

Courses taught in the Management area. Prerequisite: 4th Year Commerce

COMM 4569
GCI: Topics in Management Offered Spring 2026

Global Commerce courses that count in the Management concentration.

COMM 4570
Topics in Finance

A seminar on issues drawing current attention in the finance literature and affecting non-financial business firms, financial institutions or investment management. Prerequisite: Fourth-year Commerce standing and instructor permission.

Course was offered:  Spring 2024 · Spring 2015 · Spring 2014
COMM 4579
GCI: Topics in Finance

Global Commerce courses that count in the Finance concentration.

COMM 4589
GCI: General Topics
COMM 4602
Critical Thinking/ Bus Issues

This seminar is designed to encourage students to think deeply about complex problems-a skill highly valued in the marketplace. Weekly discussions tackle topics such as low-wage workers, ignored costs of glob'zn, consumerism, impact of tech on thinking, race relations, tech & privacy, women's images, welfare reform and immigration policy. The virtual seminar & blog will consist of students enrolled at UVa, JMU and GMU, via Cisco Telepresence.

Course was offered:  Spring 2014 · Fall 2013
COMM 4620
Strategic Leadership Offered Spring 2026

This course seeks to develop students' ability to respond to complex leadership challenges in multiple contexts. Through experiential learning, students will be better prepared to influence the strategic direction of their organizations. Topics include understanding the role organizational leaders, managing firm culture, guiding firm change, utilizing power and influence, balancing stakeholder expectations, and managing organizational threats.

COMM 4621
Strategic Performance Mgmnt Offered Spring 2026

This course focuses on the role of intrinsic and extrinsic rewards in work motivation and strategy implementation. Assignments and tasks focus on helping you understand your own values and personality and on gaining insight into how firms design, structure, and align goals and rewards to achieve desired strategic outcomes.

COMM 4622
High Performing Organization

Knowledge has become one of the most important resources in the economy and assets within organizations. In all but the most rote forms of manufacturing and service work, organizations better able to creat and share knowledge are better performers. However, managing a knowledge-based enterprise requires more than just a distributed technology. Effective leaders in knowledge-intensive work must think about their organizations differently.

Course was offered:  Fall 2015 · Fall 2014 · Fall 2013
COMM 4640
Adv Managerial Communication

Develops writing and speaking skills while increasing student understanding of how managers communicate with diverse audiences. Covers communication with the public, investors, and employees. Special topics will include media relations, communication ethics, and crisis communications. Students practice for communication events such as speaking at a press conference, briefing a small group, telling professional anecdotes, and preparing for a media interview.

Course was offered:  Spring 2015 · Spring 2014
COMM 4641
Public Speaking & Persuasion

The course utilizes several active learning activities when considering classical rhetorical elements, audience analysis, speech organization, and strategies for improvement in the structure and delivery of extemporaneous and impromptu speeches. Students work with conceptual methods, observe exemplary models of good speech making, explore personal communication apprehension, and hone individual rhetorical style.

COMM 4642
Comm Stratg/Bus Professionals

Participants will sharpen speaking & writing skills for professional situations. Students will learn strategies for structuring & delivering persuasive material for a variety of target audiences. Topics will include communication challenges in a global workplace, emerging communication technologies, industry specific communications, & integrated communication strategies across multiple mediums, including Facebook & Twitter.

COMM 4643
Adv Business Speaking

COMM 4643 increases students' comfort with public speaking. In a safe environment students work to cultivate individual speaking styles by engaging in daily public speaking. Students deliver a wide variety of speeches, engage in activities designed to refine speaking styles, receive weekly feedback, and review their own recorded speeches. The most successful students participate fully, have a sense of fun, and help each other to improve.

COMM 4644
Persuasion & Influence

Your effectiveness as a leader depends on your ability to influence and persuade others. From the ancient art of rhetoric to cutting-edge social science, this course asks you to implement time-tested communication techniques to persuade colleagues at every level, even when you lack formal authority. With power comes responsibility, and so you also will consider the ethics of persuasion and how to influence interpersonal and team dynamics positively.

COMM 4650
Business, Politics & Culture

This class looks at the origins, development, and current institutions of the European Union. The focus is on the environment in which business operates, cultural differences, and the emerging issues of regulation. The European Union is the most developed of the regional trading groups but has always had a somewhat different purpose. Antitrust, banking regulation, and response to economic crisis are some of the major topics considered.

COMM 4660
Mgmt Consulting & Advisory Svc Offered Spring 2026

This course is designed to provide a broad overview of management consulting and other related advisory services professions and help students develop skills that are broadly applicable in these professions as well as in other fields (business, politics, not-for-profits, etc). Students will gain experience in key skills including problem identification and structuring, data collection, problem solving, client presentations and client management.

COMM 4670
Decision Making & Negotiations

This course explores theories & research on heristics & biases in human inference, decision making, & negotiation strategy. More generally, the course covers experimental & theoretical work regarding the challenges that psychology offers to the rationalist expected utility model. A wide range of topics will aim to provide a critical overview of behavioral decision making, negotiation, & conflict resolution.

Course was offered:  Spring 2015
COMM 4680
Entrepreneurship Offered Spring 2026

Explores the entrepreneurship process as well as basic concepts and analytical tools that facilitate new-venture success with a focus on a start-up's ability to make money and its ability to generate attractive financial and personal returns for the entrepreneur compared to alternative career options. Examines various considerations for generating, screening, and evaluating new venture ideas, creating and presenting compelling business plans, acquiring early-stage funding and other required resources, as well as measuring value. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4681
Entrepreneurship Trck Capstone Offered Spring 2026

In the capstone course, approximately five teams comprising five students each attempt to commercialize business concepts (of their design and with faculty approval) through the "pre-money" stage of development. The course culminates in a New Venture Competition, the winners of which, as judged by Entrepreneurship Track professors and program donors, will receive modest seed money to continue exploration of their business concept. Prerequisites: Open only to students in the Entrepreneurship Track.

COMM 4690
Global Management

Explores the strong influence of culture on business practices and cultivates skills for developing and implementing strategies in multicultural environments. Topics include culture and its implications, interpersonal effectiveness, organizational systems, political and economic environments, and corporate social responsibility. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4693
GCI: The Bus. of Saving Nature

Human activities are currently resulting in an unprecedented decline in the biological diversity of our planet. The conversion of natural lands for agriculture and urbanization, together with the alteration of wetlands and aquatic ecosystems, is resulting in the extinction of species that depend on these ecosystems as essential habitat. Recognition of the impacts of human activity on biological diversity has led to a growing international environmental movement to promote the preservation of natural ecosystems. The preservation of biological diversity is dependent on the integration of conservation objectives into the framework of regional economic development, which will require a blending of our scientific and economic understanding about these issues. This course focuses on the scientific and economic issues related to the conservation and preservation of natural ecosystems via an in situ learning experience.

Course was offered:  Spring 2016 · Spring 2015 · Spring 2014
COMM 4699
GCI: Topics in Management

Global Commerce courses that will count in the Management Concentration.

COMM 4701
Analyst's Edge

This hybrid seminar/independent study, focuses on finding attractive investments. Students will develop the ability to produce unique and differentiated research that can be applied to finding compelling longs and shorts. A major theme of the class will be the study and practice of value-added research. Each student will work to understand how to apply their research to investment ideas. The learning process will be highly experiential. Prerequisite: Required Application Process; 4th Year Commerce

COMM 4702
Credit Markets and Risk

Using a combination of lectures and the case method, this course will explore credit markets from the perspective of a practicing asset manager. Most discussions will begin with the risks embedded in various credit instructments,and then explore the opportunities for investors and issuers to profit from or be harmed by these risks. They cover a wide range of credit instruments, with a heavy emphasis on asset securitization.

Course was offered:  Fall 2016
COMM 4703
Global Macro Investing

This intensive course will focus on the influence of macro factors on fundamental global investing. Students will develop skills to anticipate and understand macro events and their impact on investment opportunities in both domestic and international markets. Through interactions with Mr. Shumway and prominent guest speakers, students will develop multiple investment ideas over the course of the semester.

COMM 4710
Intermediate Investments Offered Spring 2026

Provides an understanding of contemporary cash and derivative equity securities and markets. Both investment theory and its practical applications are considered. The primary perspective for most discussions is that of an institutional investor, although applications to personal finance are included. Both U.S. and international equity and fixed-income markets are discussed. Topics include asset allocation, portfolio theory, market efficiency, models of asset pricing, program trading, and equity options and financial futures. Prerequisite: Fourth-year Commerce standing or instructor permission.

COMM 4720
Adv Corp Finance: Val & Restr

This course covers corporate valuation and the restructuring of both non-distressed firms (for example, leveraged buyout transactions) and distressed firms. Prerequisite: fourth-year Commerce.

COMM 4721
Adv Corp Fin: Investment Bnkg

This course covers the traditional investment-banking functions of secruity design, issuance, and deal structure as well as risk-taking functions with emphasis on the market-making function. The course also covers current issues related to industry structure and regulation. Prerequisite: 4th Year Commerce

COMM 4722
CorpRestruct & DistressInvstg Offered Spring 2026

This course familiarizes students with the restructuring of financially distressed firms and distressed investing. We analyze credit documents, model credit risk, and survey restructuring methods. Throughout, we consider credit and distressed debt as asset classes and develop techniques and models for investing in credit and distressed instruments.

COMM 4730
Adv Inv: Derivates & Fixed Inc Offered Spring 2026

This course covers the valuation and use of derivative and fixed income securities in corporate finance and investment management. The securities covered include calls, puts, exotic options, forwards, futures, swaps, floating rate notes, credit derivatives, and other structured products.

COMM 4731
Principles-Securities Trading

This course is about how securities are traded. It focuses on the design, operation and regulation of trading processes and mechanisms. The intellectual framework for the material comes from economics, financial economics, and a newer subfield of financial economics known as market microstructure. In-class simulations play an important role in the learning process in this course. If you have not completed COMM 3720/4710, request Instructor Permission.

COMM 4732
Quantitative Equity

The course builds on the equity markets material in COMM 4710. We examine factor models, as used in practice, to both describe the risk vs. return trade-off in U.S. equity markets & to evaluate active equity portfolio managers. Given this framework, we define & examine a number of quantitative strategies including: value, momentum, low volatility (both long-only & long/short). Finally, we discuss the issue of interconnected portfolio strategies.

COMM 4733
Asset Mgmt in Global Economy Offered Spring 2026

This course focuses on two questions. How do global macroeconomic conditions drive returns across asset classes? How do global investors use this information to build better portfolios? Topics will include issues in measuring economic data, the role of models in investing, portfolio analytics and allocation methods, factor-based investing, global growth, inflation and monetary policy, credit cycles, foreign exchange economics, and other timely topics in asset management.

COMM 4741
Global Finance

Foundations of Global Commerce examines the global context of business, the evolution of that context, and the many business implications. The course covers the global macro-economy, application of an analytical framework, and important future trends. In addition to mastering a defined body of knowledge, the course emphasizes conceptual thinking and a commitment to curiosity, critical analysis, active participation and intellectual risk-taking.

COMM 4760
Private Equity

This course will provide an overview of the entire "private equity cycle" running from fund formation through investment exit. Both theoretical and practical issues will receive attention with the balance tipping toward the latter. Students are to be prepared to discuss a case or other reading assignments during the first half of most class meetings. The second half of our meetings will most often include speakers with expertise in the subject. Pre-requisite: Fourth-year Commerce standing.

COMM 4780
Quantitative Finance Seminar

In this class you will apply quantitative tools to deconstruct each of the main asset classes, developing a more nuanced understanding of the risks one owns, and to evaluate a managers' returns for delivering those risks. You will also learn how to design and evaluate strategic asset allocations for specific goals through a case evaluating the portfolio of the University of Virginia Endowment.

COMM 4790
Fundamentals of R.E. Analysis

Introductory course forms the background of concepts, tools and techniques. This course details the study and practice of real estate as it draws from a multitude of disciplines including architecture, urban and regional planning, building construction, urban economics, law, and finance. Prerequisites: Fourth-year Commerce standing.

COMM 4791
Real Estate Investmnt Analysis Offered Spring 2026

Develops an analytical framework by which individuals and institutions can make optimal real estate investment and financing decisions. Emphasizes theory, concept building, financial modeling, and investment related real estate decisions. Uses the case method and industry experts to illustrate implementation of an analytical framework in evaluating both private equity and public (REIT) real estate investments. Prerequisites: Fourth-year Commerce standing or instructor permission.

COMM 4792
Commercial Real Estate Seminar Offered Spring 2026

This course addresses advanced, decision related issues within a value-based theory of real estate development, investment and finance. It facilitates student insights into the analytical techniques and theoretical perspectives relevant to such decisions. Uses the case method, industry experts, and site visits to illustrate implementation of an analytical framework in evaluating investments in established and development real estate projects.   Prerequisites: Fourth-year Commerce standing or instructor permission.

COMM 4821
Sustainable Commerce Offered Spring 2026

This course provides instruction in the foundations of sustainable commerce, that is, business activities designed for a finite and equitable planet. The course begins with a review of our pressing sustainability challenges, then describes how the fundamental business disciplines (strategy, accounting, marketing, operations, finance and management) are innovating, operating and facilitating commercial solutions to these issues.

COMM 4822
Invest in Sustainable Future Offered Spring 2026

This interdisciplinary course explores four critical areas at the intersection of business and sustainability: 1) Climate Finance, 2) Conservation Finance, 3) Circular Economy and 4) ESG Investing. In addition to acquiring an understanding of these key sustainability challenges, participants will gain skill in applying analytical tools and techniques to the evaluation of sustainable investment opportunities.

COMM 4831
Wisdom & Well-Being for Growth Offered Spring 2026

Aristotle maintained that the goal of life is to achieve well-being through wisdom. In this course we seek new understanding and tools as to how wisdom and sell-being apply to professional and personal situations. Emphasis is on marketing management and leadership. the course proceeds by way of readings, discussions, and exercises in addition to a culminating individual project for growth in career and/or personal life-planning.

COMM 4839
GCS Thesis Development Offered Spring 2026

The GCS thesis program takes place over 3 semesters. Registration for COMM 4839 does not guarantee admission to the program. Admission to the program is determined by a faculty advisor's willingness to take on the student's project. During the 1st semester students will focus on developing their research idea with their advisor. They are expected to meet with their advisor regularly. Students must make sufficient progress to remain in the program.

COMM 4840
Global Comm Scholar Thesis Offered Spring 2026

Students admitted to the GCS program will meet periodically with their advisor & other students & faculty members involved in the program. Over the course of the semester, students will first produce a literature review & then a research proposal that will serve as the roadmap for the thesis to be completed during the spring semester (Comm 4841). The proposal will be presented at the end of the semester before student & faculty of the program. Prerequisite: Must be admitted into the Global Commerce Scholar Program

COMM 4841

Students will meet regularly with their advisor during the semester as they work to complete the independent research program developed in Comm 4840. Students will submit a preliminary thesis document for review prior to the end of the semester and will present the final thesis before the McIntire student community and faculty at the end of the semester.

COMM 4881
Ldrship Practicum I Offered Spring 2026

Capitalizing on the leadership knowledge, skills, and abilities that students have fostered through courses in the Leadership Minor, students will complete an applied leadership project that focuses on providing solutions to a real problem facing a sponsor organization. In addition to the project, students will engage with leaders in the Charlottesville community to learn about the challenges leaders face in different contexts.

COMM 4890
GCI: General Topics

Global Commerce courses that do not count in any particular concentration..

Course was offered:  January 2015 · January 2014
COMM 4898
Learning Experience

For students seeking a not-for-profit internship or in some disciplines in the Commerce School, a for-credit course is appropriate for a summer internship. This class focuses on enabling the students to assess the culture of the organization, the structure of the organization, & the nature of not-for-profits. There are 3 papers looking at the experience from different time perspectives & a single class meeting in which the experience is shared.

COMM 4993
Independent Study in Commerce Offered Spring 2026

Independent study under the supervision of a Commerce instructor. A project directly related to business must be submitted to, and approved by, the supervising instructor prior to the Commerce School add date. Students may take COMM 4993 only once. Prerequisite: Fourth-year Commerce standing.

COMM 4995
Commerce Undergrad Research

Independent research under the supervision of a Commerce instructor: A research project directly related to business must be submitted to, and approved by, the supervising instructor and complet an approval process designated by the Associate Dean for the B.S. in Commerce degree prior to the Commerce School add date. Students may take Comm 4995 only once. Prerequisite: Fourth Year Commerce standing and a cumulative GPA at or above 3.4.

COMM 5110
Financial Statement Analysis Offered Spring 2026

This course is designed to strengthen your ability to correctly interpret financial statements & their accompanying disclosures. Throughout the semester we will discuss the key disclosure rules in the United States, the communication methods available to managers, managers' incentives & ability to exert discretion over reported earnings, & the interplay between a company's corporate strategy and its financial reporting policies and practices. Prerequisite: 4th Year Commerce

COMM 5130
Advanced Financial Accounting

This course provides an understanding of financial reporting issues related to business combinations, inter-corporate investments, consolidated financial statements, corporate restructurings, and international transactions and operations. Understanding the economic substance and impact these issues have upon the financial statements are important for professional accountants and financial analysts. Prerequisite: COMM 3110.

COMM 5140
Strategic Cost Management

How do managers use financial information to help deliver their organization's value proposition? This course will help you actively learn how to prepare and use financial information that can be used by managers when making critical business decisions. This course is designed specifically for accounting, management, marketing and finance majors.

COMM 5150
Introductory Auditing

Includes the planning, processes (gathering evidence), and judgments required to render an opinion on an entity's financial statements. Deals with evidence theory, risk identification, and professional judgment. Audit methodology is examined through a study of auditing standards and the concepts and procedures developed to implement those standards. Other topics include professional ethics, auditors' liability, internal control assessment, audit program development, working papers, types of audit tests, and audit reports. Prerequisite: COMM 3110

COMM 5160
Govt & Nonprofit Accounting Offered Spring 2026

This course will introduce you to financial reporting, budgeting, and auditing in not-for-profit entities; government-wide and fund financial statements for state and local governments; and generally accepted government auditing standards. This course will help prepare you to take the portion of the CPA exam related to government and not-for-profit issues and will provide a foundation for auditing, working with, and/or serving on GNP boards.

COMM 5161
ESG Accounting Offered Spring 2026

This course introduces students to sustainability reporting and environmental, social, and governance (ESG) issues, attempting to give a more expansive view of organizations' financial, social, and environmental performance. We will critically evaluate current sustainability metrics, attempt to quantify and compare firms' sustainability efforts, and discuss the challenges behind adopting rigorous, universal sustainability standards.

Course was offered:  Spring 2026 · Spring 2025 · Spring 2024
COMM 5450
Federal Taxation I

Analyzes the federal income tax law and its application to business, investment, and personal transactions. Prerequisite: COMM 2020 or instructor permission.

COMM 5460
Taxes & Business Strategy Offered Spring 2026

Tax rules are pervasive in their effect on the decisions of businesses. This course uses the economics-based framework of "all parties, all taxes, all costs" to consider how both tax and non-tax factors affect business activities. Specific decision settings examined include mergers and acquisitions, compensation, and multi-jurisdictional tax planning. How firms report these tax effects in their financial statements will also be covered.

COMM 5500
Topics in Commerce Offered Spring 2026

The study of current issues in Commerce.

Course was offered:  Spring 2026
COMM 5510
Topics in Accounting

Seminar on Current issues in Accounting.

COMM 5559
New Course in Commerce

This course provides the opportunity to offer new topics in the subject of Commerce.

COMM 5700
Financial Trading

This course examines the nature and influence of trading on financial market prices. Particular attention is directed to the role of noise in financial markets; the psychology of participants in financial markets; the identification of potential profitable trading opportunities; back office processing of trades; the management of the trading function; and artificial neural networks and AI expert trading systems. Mock pit trading sessions are held to give firsthand experience in simulated pit trading environments and illustrate some of the skills necessary for successful trading. Prerequisite: Fourth-year Commerce or graduate standing, or instructor permission.

COMM 5993
Cross Cultural Experience

This course is for international students engaged in CPT (Curricular Practical Training). Students will report out and reflect on their experiences within professional practice and in their specific discipline.